Advanced Social Media Strategy Certificate

Ready to Step Up Your Strategy & Get Measurable Results with Social Media?  Enroll Today In Our Comprehensive 21 Hour Advanced Social Media Strategy Certificate.

This training is intended for experienced Social Media Managers, who are looking to take their management skills to the next level.

Available Start Dates:

  1. Jan 15, 2020
  2. Feb 15, 2020
  3. Mar 15, 2020
  4. Apr 15, 2020
  5. May 15, 2020
  6. June 15, 2020
  7. Sept 15, 2020
  8. Oct 15, 2020
  9. Nov 15, 2020

Course Info

22 Hours of Training
Classroom Sessions
Individual 1:1 Sessions
Participant Workbook

Instructor Info

Tricia Dey Twomey, BA

Base Rate

$3,000 (+gst)

Training Location

#202, 10526 Jasper Ave
Edmonton, AB T5J 1Z7

Onsite Training Available



Advanced Social Media Strategy Certificate

Objectives & Outcomes

Through this social media training, you will master the art of social media marketing including: strategy, content marketing, engagement, advertising web analytics & ensuring ROI (Return On Investment).


Introduction:  Strategic Planning (2 Hours)
Objective: Lay the Ground Work for Success


  1. Strategic Planning Strategies
  2. Situational Analysis
  3. Social Media Marketing Planning
  4. Goals, Objectives, and KPI’s
  5.  Planning and Budgeting
  6. Monitoring, Measuring, and ROI

Module 1:  Blogging, Emails, and Content Marketing (5 Hours)
Objective:  Do you have a story to share with others through your product or service?  We will show you how you can connect with your target audience (and make a difference in their lives).  Learn How Content Fuels Your Social Media Strategy & Mastering Content Planning using the G.O.S.T. Strategy.


  1. Key Types of Content to Create
  2. Write a Blog or Email in 30 Minutes (or Less)
  3. Content Curators vs. Content Aggregators
  4. Content Distribution, Automation, & Scheduling

Module 2: Monitoring, Listening, and Engaging (5 Hours)
Objective:  Building Your Online Tribe & Gathering Valuable Audience Insights


  1. Strategic Social Media Engagement
  2. How to Get Them to Link, Like & Follow
  3. Best Practices for Listening
  4. Best Practices for Outreach & Engagement
  5. Monitoring Strategies: Incorporating Social into Your Daily and Weekly Routine

Module 3: Social Media Advertising (5 Hours)
Objective:  Learn the Fundamentals of Social Media Marketing


  1. Best Practices for Setting Ad Campaign Goals
  2. Best Practices for Targeting Social Advertisements
  3. Taking Ad Copy to the Next Level
  4. Optimizing Visual Assets for Engagement
  5. Optimizing Your Landing Pages 
  6. Setting Your Budget
  7. Tracking the Impact and ROI of your Social Ads

Module 4: Social Media ROI (5 Hours)
Objective:  Understand the Revenue Impact of Social


  1. Baseline Social Media Metrics to Measure

  2. Website KPIs & ROI Tracking

  3. Setting Up Google Tag Manager

  4. Inserting Tracking Pixels On Your Website

  5. Advanced Google Analytics & Search Console

 Wrap Up:  Summary, Follow-up & Presentation of Certificates 

Learning Outcomes

  • Simplifying the Complexity of Social Media Marketing
  • Adapting Current Marketing Strategies to New Technology
  • Best Practices Strategy
  • Tools and Frameworks to Grow Your Business

[at] marketing


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