Modules

Introduction:  Strategic Planning (2 Hours)
Objective: Lay the Ground Work for Success

1. Strategic Planning Strategies
2. Situational Analysis
3. Social Media Marketing Planning
4. Goals, Objectives, and KPI’s
5.  Planning and Budgeting
6. Monitoring, Measuring, and ROI

Module 1:  Blogging, Emails, and Content Marketing (5 Hours)
Objective:  Do you have a story to share with others through your product or service?  We will show you how you can connect with your target audience (and make a difference in their lives).  Learn How Content Fuels Your Social Media Strategy & Mastering Content Planning using the G.O.S.T. Strategy.

1. Key Types of Content to Create
2. Write a Blog or Email in 30 Minutes (or Less)
3. Content Curators vs. Content Aggregators
4. Content Distribution, Automation, & Scheduling

Module 2: Monitoring, Listening, and Engaging (5 Hours)
Objective:  Building Your Online Tribe & Gathering Valuable Audience Insights

1. Strategic Social Media Engagement
2. How to Get Them to Link, Like & Follow
3. Best Practices for Listening
4. Best Practices for Outreach & Engagement
5. Monitoring Strategies: Incorporating Social into Your Daily and Weekly Routine

Module 3: Social Media Advertising (5 Hours)
Objective:  Learn the Fundamentals of Social Media Marketing

1. Best Practices for Setting Ad Campaign Goals
2. Best Practices for Targeting Social Advertisements
3. Taking Ad Copy to the Next Level
4. Optimizing Visual Assets for Engagement
5. Optimizing Your Landing Pages 
6. Setting Your Budget
7. Tracking the Impact and ROI of your Social Ads

Module 4: Social Media ROI (5 Hours)
Objective:  Understand the Revenue Impact of Social

1. Baseline Social Media Metrics to Measure

2. Website KPIs & ROI Tracking

3. Setting Up Google Tag Manager

4. Inserting Tracking Pixels On Your Website

5. Advanced Google Analytics & Search Console

 Wrap Up:  Summary, Follow-up & Presentation of Certificates 

Learning Outcomes

• Simplifying the Complexity of Social Media Marketing
• Adapting Current Marketing Strategies to New Technology
• Best Practices Strategy
• Tools and Frameworks to Grow Your Business