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Feature Blog Post
Consent Mode Now Controls Your Google Ads Data: What Lead-Gen Businesses Need to Know
Since June 15, 2026, your cookie banner decides what Google Ads can see. Not your Google Analytics settings. Google separated Google Signals from...
AI Mode Is Changing Search
Google’s latest evolution in search, AI Mode, is reshaping how recommendations are generated, and it’s no longer just about keywords, backlinks, or...
AI Mode Advertising
Google is reshaping the future of paid advertising with AI Mode, and the changes go far beyond traditional ad placements. At Google Marketing Live...
Google’s Shift from Keywords to Conversations
Google hasn't killed traditional search yet .... but they're no longer hiding where this is headed. At Google Marketing Live 2026, Google announced what they called "the biggest upgrade to our Search box in over 25 years." And while the change might look subtle at...
Google Marketing Live 2026: Actionable Insights for Lead Generation and Store Visit Campaigns
Most of the clients we work with share the same two goals: they either want more people filling out forms on their website, or they want more people walking through their doors and visiting their locations. If that sounds like you, you’re not alone – and Google’s...
Building a Content Calendar for the AI‑Search Era
Start with Real‑World Scenarios Your content calendar can no longer be driven only by old‑school keyword lists. To win visibility in Google, AI Overviews, and tools like ChatGPT and Perplexity, you need a calendar rooted in real questions, rich intent, and...
AI Can’t Make Up Its Mind: Rethinking How We Measure Brand Visibility
AI “rankings” look impressive on a dashboard—but new research shows they’re basically a slot machine. What is useful is how often your brand shows up in AI answers, not whether you’re “number 1.” In a January 2026 study, Rand Fishkin and SparkToro, in partnership with...
Celebrating Our Nomination for the Google Ads Impact Awards
We’re thrilled to share some exciting news — our Google Ads sales team has nominated us to apply for the Google Ads Impact Awards! These awards shine a spotlight on marketers who use AI-driven innovation and data insights to deliver exceptional campaign results across...
Out of Content Ideas? June Social Media Holidays to the Rescue!
Let’s be honest: coming up with fresh, engaging social media content every week can be a real struggle. If you’ve ever stared at a blank screen wondering what to post, you’re not alone! The good news? June is packed with fun, meaningful social media holidays that can...