Feature Blog Post

AI Can’t Make Up Its Mind: Rethinking How We Measure Brand Visibility

AI “rankings” look impressive on a dashboard—but new research shows they’re basically a slot machine. What is useful is how often your brand shows...

Past Blog Posts

How YouTube Culture Shapes Edmonton’s Brand Opportunities

YouTube is no longer just a video platform, it’s the digital epicentre where global and local culture takes root, evolves, and spreads. For Alberta brands, especially those in Edmonton, understanding how YouTube shapes cultural moments is essential for staying...

Google’s Location Asset Policy Update: What You Need to Know

Google Ads Location Asset Policy Update - In the ever-evolving world of digital marketing, staying informed about policy updates from major platforms is essential for businesses to maintain a strong online presence. Google, a driving force in the digital advertising...

Instagram: Professional Accounts vs Business Accounts

Instagram offers different types of accounts to cater to various users, each with its own set of features and purposes. The two main types of accounts are Professional Accounts and Business Accounts. Here's a breakdown of the key differences between the two: Instagram...

Facebook Business Manager & Meta Business Suite

Facebook Business Manager and Meta Business Suite are both platforms developed by Meta, formerly known as Facebook, for businesses to manage their social media presence. However, there are some key differences between the two. Facebook Business Manager Facebook...