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Feature Blog Post
Past Blog Posts
Google Search Trends Mother’s Day
Local business owners can use Google Search trends and recent Mother’s Day search data to strategically boost sales and engagement during this...
How YouTube Culture Shapes Edmonton’s Brand Opportunities
YouTube is no longer just a video platform, it’s the digital epicentre where global and local culture takes root, evolves, and spreads. For Alberta...
How Generational Differences Shape Consumer Attitudes Toward Social Media Ads
The landscape of advertising has transformed dramatically over the past half-century. Where once ads were one-way broadcasts, today’s digital...
Google’s Location Asset Policy Update: What You Need to Know
Google Ads Location Asset Policy Update - In the ever-evolving world of digital marketing, staying informed about policy updates from major platforms is essential for businesses to maintain a strong online presence. Google, a driving force in the digital advertising...
Instagram: Professional Accounts vs Business Accounts
Instagram offers different types of accounts to cater to various users, each with its own set of features and purposes. The two main types of accounts are Professional Accounts and Business Accounts. Here's a breakdown of the key differences between the two: Instagram...
Disavowing Toxic Backlinks: A Step-by-Step Guide to Boost Your Website’s SEO
When it comes to improving your website's search engine ranking, the quality of your backlink profile is crucial. While high-quality backlinks can boost your SEO efforts, toxic backlinks can drag your website down in search results. In this blog post, we'll explore...
Facebook Business Manager & Meta Business Suite
Facebook Business Manager and Meta Business Suite are both platforms developed by Meta, formerly known as Facebook, for businesses to manage their social media presence. However, there are some key differences between the two. Facebook Business Manager Facebook...
Google Ad Impression Share vs Click Share
Want more conversions? You need to increase your impression share, right? It is actually not that simple. Today, let's break down what Google Ad Impression Share really means and how Click Share plays a role. What Is Search Impression Share? The percentage of...
How to Get Your People to Perform
Ultimately, the success of your team lies in the hands of your people. A demotivated employee is not only unproductive, their performance affects overall team performance. In the past you have understood your organization from a financial, marketing and operational...