78% of consumers say brands should show how they can be helpful in everyday life.1
Here are some tips from Google to create effective, impactful advertising:
Show real people in real situations in your images and video. 64% of consumers said they took some sort of action after seeing an ad that they considered to be diverse or inclusive.3
Let people know exactly what you want them to do in your headline and descriptions. Make them compelling by giving them a reason to take the desired action.
Keep Mobile in Mind
More and more consumers are using their mobile devices to gain access to the web. Consider how your ad creative will display on smaller screens. “Limit overlaid logos, text, or buttons on top of your images. If you use them, keep them to 20% of your image.”3
Always be Testing!
Create great ad copy and images and then wait 2 – 3 weeks before you change it. Give the algorithm a chance to work for you. Keep an eye on Ad Strength to see how it is resonating with your target audience.
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