Training

Social Media Marketing Mastery

Certificate Training

Unlock the full potential of social media with our comprehensive Social Media Marketing Mastery course. Designed for business owners or teams navigating the social media landscape on their own and are ready to elevate their game, this course provides a deep dive into the strategies, tools, and techniques essential for successful social media campaigns.

Learn About Funding Opportunities

Canada-Alberta Job Grant 

Available for businesses in all sectors across Alberta
Two-thirds of the training costs (up to 100% if hiring an unemployed Albertan)

Canada Training Benefit 

Residents of Canada, 25-65 years old, who have $10,000-150,000 in earnings for work.
$250+ via income tax return

Training Options

Private Training – Elevate your skills with our Private Training options, offering both online and classroom formats to accommodate your learning preferences. Enjoy the flexibility of a customized training schedule tailored to meet your specific needs. Whether you prefer the convenience of online learning or the interactive atmosphere of a classroom, our Private Training ensures a personalized and effective educational experience. Take control of your learning journey, and as many people as you want from your organization can join to achieve your goals with the flexibility and customization of our Private Training programs. 

Group Training – Participate in our public group training—an enriching experience designed for individuals ready to elevate their social media game. Dive into three full days of extensive learning from 9 am to 4 pm, offered in online, in-person, or hybrid formats. Join a dynamic group of learners to enhance your skills and engage in collaborative growth. Find training dates below:

Edmonton

Friday’s
9:00am- 4:00pm
#201, 10171 Saskatchewan Dr
Online Training Option Available

Group Training $1,750 per person

Private Training $3,500

Register Today

Training Session

12 + 11 =

Course Info

21 Hours of Training
In-Person or Online
Certificate

Instructor Info

Tricia Dey Twomey, BA

Base Rate

Group Training: $1,750 (+gst)

Private Training: $3,500 (+gst)

Training Location

Classroom 
#201, 10526 Jasper Ave Edmonton, AB T5J 1Z7

Onsite Training Available

 

Certificate

Social Media Marketing Mastery

Objectives & Outcomes

 

We will help you stay hands-on with your social media marketing and provide guidance to get the best results. Your team will have a game plan to rock your strategy and a marketing calendar full of content and ideas.

Modules

Module 1:  Strategy 

Designed to provide you with the fundamental knowledge and skills necessary to create a well-rounded, effective digital marketing strategy. You’ll learn how to identify your Unique Selling Proposition (USP), understand your ideal customer, conduct a competitor analysis, set marketing goals and objectives, and define Key Performance Indicators (KPIs) to measure your progress. Whether you’re a marketing professional, business owner, or an aspiring digital marketer, this course will empower you to develop and implement a successful digital marketing strategy.

Module 2: The Social Networks

In this module, we’ll delve into the dynamic world of social networks, exploring key platforms that can significantly impact your online presence. Our focus will be on setting up pages effectively, understanding the intricate features of these platforms, monitoring insights for informed decision-making, and gaining insights into how marketers and businesses leverage these networks. Get ready to unlock the potential of your online identity and discover the strategies that propel businesses to success in the digital realm. 

    Module 3: Social Media Algorithms 

    In this module, we will unravel the mysteries of social media algorithms, providing you with valuable insights into how these algorithms operate across different platforms. Discover the key ranking signals that influence your content’s visibility and learn effective strategies to navigate and harness the power of algorithms to ensure your content gets the attention it deserves. Get ready to demystify the algorithms and elevate your social media game to new heights. We will delve into the intricate world of social media algorithms and unlock the secrets to optimizing your content for maximum reach and impact!

    Module 4: Creating Content

    In this module, we will dive into the art and science of crafting compelling and engaging content for social media. From understanding your audience to leveraging the latest trends, we’ll explore the strategies and techniques that will make your posts stand out in the crowded digital landscape. Get ready to unleash your creativity, enhance your storytelling skills, and master the elements of shareable content. Whether you’re a seasoned marketer or just starting, this module will equip you with the tools to create content that captivates, resonates, and drives meaningful engagement. Let’s embark on a journey to elevate your content creation game! 

    Module 5: Creating Graphics

    In this module, we’ll explore the dynamic world of visual storytelling and design. Whether you’re a seasoned graphic designer or someone who’s just getting started, Canva is a powerful tool that can transform your social media presence. We’ll guide you through the essentials of graphic design, share tips on creating eye-catching visuals, and delve into the features that make Canva an indispensable resource for every marketer. Get ready to elevate your content with stunning graphics that grab attention and convey your message effectively. Let’s unleash the creative possibilities that Canva offers to enhance your social media strategy!

      Module 6: Get started with advertising on Facebook and Instagram

      In this module, we’ll dive into the exciting realm of social media advertising. Facebook and Instagram provide powerful platforms to reach your target audience with compelling ads. Whether you’re a small business owner or a marketing professional, understanding the fundamentals of advertising on these platforms can significantly impact your brand’s visibility and engagement. We’ll guide you through setting up your first ads, explore targeting options, and share strategies to optimize your campaigns for success. Get ready to harness the advertising potential of Facebook and Instagram to elevate your brand and achieve your marketing goals!

        Learning Outcomes

        • know who you are posting for, why you are posting it, what to post and where to post it
        • a library of templates that you can use over and over again to streamline your social media posting efforts
        • planning your work and then working your plan with a fully automated posting schedule
        • you will know your KPIs and how to track them

        Edmonton

        #201, 10171 Saskatchewan Dr
        Edmonton, AB T6E 4R5

        780-608-7159

        Admin@AlexanderTwomey.com

        Camrose

        5015 50 Ave #100a,
        Camrose, AB T4V 3P7

        780-608-7159

        Tricia@AlexanderTwomey.com