Digital Marketing Certification Course

In the age of digital dominance, acquiring digital marketing skills is not just a choice; it’s a necessity for personal and professional growth. This Digital Marketing Certification Course empowers you to harness the full potential of the digital landscape, helping your business thrive and your career flourish. Get ready to embark on this transformative journey and unlock a world of opportunities in the digital marketing realm.

Enroll today and set yourself on the path to success!

This course is ideal for:


  • Business owners and entrepreneurs seeking to expand their digital footprint and increase their revenue.
  • Marketing professionals looking to sharpen their digital marketing skills and stay competitive in the industry.
  • Aspiring digital marketers eager to enter the field and build a successful career.


9:00am- 4:00pm
#201, 10171 Saskatchewan Drive
Online Training Option Available


Register Today

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Digital Marketing Course Info

40 Hours of Training
Online & Classroom Sessions
Individual 1:1 Sessions

Instructor Info

Tricia Dey Twomey, BA, CMC Candidate

Base Rate

$6,000 (+gst)

Digital Marketing Course
Training Location

Online & Classroom
#202, 10526 Jasper Ave
Edmonton, AB T5J 1Z7

5015 50 Ave #100a,
Camrose, AB T4V 3P7

Onsite Training Available



Digital Marketing Certificate

Welcome to the Digital Marketing Certification Course, your gateway to mastering the dynamic world of digital marketing. In this course, you will gain the knowledge and skills needed to thrive in today’s digital landscape. Whether you’re a business owner looking to boost your online presence, a marketing professional seeking career advancement, or an aspiring digital marketer, this course is designed to equip you with the essential tools and expertise.

Modules, Objectives & Outcomes

Create a WordPress website (20 hours)

In this project-centred course*, you’ll design, build, and publish a basic website that incorporates text, sound, images, hyperlinks, plug-ins, and social media interactivity. We’ll provide you with step-by-step instructions, exercises, tips, and tools.

*At the end of this module, you will have a completed website

What you’ll learn:

  • Set up your website with a domain name, hosting, and SSL.
  • Learn about the frontend and backend of a WordPress website, how to install WordPress plugins and themes, and the tips needed for building and maintaining a WordPress website.
  • Build a website from the ground up using Divi website builder.
  • Create Search Engine Optimized (SEO) website content.

Have the systems to use E-Commerce to sell.  (5 Hours)

Add the e-commerce option to your website. Learn how to effectively sell your products & services online. Our learning will focus on the tools needed to build your online shop from scratch to payment techniques and handling orders.

What you’ll learn: 

  • Using e-commerce to sell.
  • Adding Products to your Online Store.
  • Taking payments and manage orders.
  • Creating a smooth e-commerce experience
  • Product promotion and merchandising


Search Engine Optimization (5 Hours)

Understand how online search engines read your site, and choose the general ranking of results on the results page. Identify and pick keywords and produce a keyword tracking map to guarantee you’re sending customers to the relevant site pages.

Together, we will complete an audit of on-page SEO elements, consisting of meta descriptions, keyword importance, and site experience, to determine opportunities to increase your ranking and drive website traffic. Learn how to utilize off-page factors like content marketing and backlinks to increase search engine results ranking.

Harness regional online marketing in order to reach customers. Guarantee you’re noticeable locally by claiming your listing in local directory sites.

What you’ll learn: 

  • Search Engine Optimization Fundamentals
  • Keyword Strategy
  • On-Page SEO
  • Off-Page SEO Strategy
  • Setting up & Optimize your Google My Business Page

Content Marketing (4 Hours)

How do you develop material that aligns with your purpose or mission? Build a defined workflow will help keep your content development efforts running like a well-oiled machine. Produce a long-term content technique plan that identifies and organizes all your projects and efforts.

What you’ll learn:  

  • Learn a content creation framework for producing effective content on a consistent basis
  • Create and repurpose content that both humans and search engines will love
  • Become a stronger, leaner, and more strategic content marketer
  • Measuring success in content marketing

Search Engine Marketing (6 Hours)

Discover the principles of Google Advertising to market your business online. Discover how Google Marketing Platform can help you plan, carry out, and measure your advertisement campaign.

What you’ll learn:  

  • PPC Overview
  • Search Advertising
  • Understand the Google Ads Auction 
  • Understanding Keywords (Keyword Match Types, Negative Keywords and Managing Search Terms, Keyword Organization, Keyword Research, Keyword Tools
  • Learn about what makes up a text ad, creative best practices, and how to create effective text ads that deliver the right message.
  • Make Ads Relevant with Search Ad Extensions 
  • Increase Efficiency with Automated Bidding 
  • Reach Valued Customers with Search Audiences 
  • Boost Performance with Quality Scores
  • Bidding and budgeting
  • Shopping Campaigns
  • Display Advertising
  • Use our weekly Google Ads Checklist for monitoring & improving performance.

    Social Media Marketing (6 Hours)

    Social Media Marketing involves paid advertisements on social media platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest to drive traffic to your website. 

    Learn how to:

    1. Optimize your Social Media Profiles
    2. Developing a Social Media Marketing Strategy & Promotional Plan
    3. Creating Advertising Campaigns on Facebook, Instagram, YouTube, LinkedIn, Pinterest & Twitter
    4. Optimizing Performance
    5. Analytics & Measuring Your Return on Investment

    Set up Google My Business (2.5 Hours)

    Create a Google Business listing to ensure you show up when customers are looking for your business. In this course, we will show you how to harness the power of local online marketing & build a local search presence.

    What you’ll learn:

    • What is Google My Business
    • Create or Claim Your Listing
    • Optimize Your Page
    • Booking Button
    • Messaging
    • Photos and Videos
    • Posting 
    • Reviews 
    • Users
    • Business Insights
    • Creating a Google My Business Website
    • COVID-19 Business Updates


    Email Marketing Basics (2.5 Hours)

    Email marketing is a terrific strategy to stay and connect in touch with your consumers. From building a contact list to finding out how to develop emails that actually stand apart, this topic will teach you the essentials of reliable e-mail marketing projects.

    What you’ll learn:

    • Email marketing basics
    • Your email marketing options
    • Crafting great marketing emails
    • Managing successful email campaigns
    • Measuring success in email marketing

    Create a Comprehensive Digital Marketing Strategy (4 Hours)
    Create a framework to help you make good business decisions in an ever-changing digital marketing environment. The Digital Marketing Course will guide you through the steps to build your own marketing map covering:

    What you’ll learn:

    • Know your Unique Selling Proposition (USP)
    • Understand your customer & their path to purchase
    • Complete a competitor analysis
    • Set goals and plan for success
    • Setting marketing objectives and measuring your progress toward them

    [at] marketing


    #201, 10171 Saskatchewan Dr
    Edmonton, AB T6E 4R5



    5015 50 Ave #100a,
    Camrose, AB T4V 3P7