by Tricia Dey-Twomey | May 4, 2023 | Social Media
Facebook Business Manager and Meta Business Suite are both platforms developed by Meta, formerly known as Facebook, for businesses to manage their social media presence. However, there are some key differences between the two. Facebook Business Manager Facebook...
by Tricia Dey-Twomey | Oct 29, 2021 | Advertising, Google
Want more conversions? You need to increase your impression share, right? It is actually not that simple. Today, let’s break down what Google Ad Impression Share really means and how Click Share plays a role. What Is Search Impression Share? The percentage of...
by Tricia Dey-Twomey | Oct 25, 2021 | Leadership
Ultimately, the success of your team lies in the hands of your people. A demotivated employee is not only unproductive, their performance affects overall team performance. In the past you have understood your organization from a financial, marketing and operational...
by Tricia Dey-Twomey | Oct 7, 2021 | Advertising, Google
78% of consumers say brands should show how they can be helpful in everyday life.1 Here are some tips from Google to create effective, impactful advertising: Real-Life Context Show real people in real situations in your images and video. 64% of consumers said they...
by Tricia Dey-Twomey | Sep 30, 2021 | Advertising
A recent study discovered that the pandemic spawned a huge increase in the amount of B2B thought leadership content. Unfortunately, 71% of Decision-Makers say that less than half of the thought leadership they consumed gave them valuable insights. What Is Thought...
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