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Building a Content Calendar for the AI‑Search Era

Building a Content Calendar for the AI‑Search Era

by Tricia Dey-Twomey | Apr 22, 2026 | Blog, Search Engine Optimization

Start with Real‑World Scenarios Your content calendar can no longer be driven only by old‑school keyword lists. To win visibility in Google, AI Overviews, and tools like ChatGPT and Perplexity, you need a calendar rooted in real questions, rich intent, and...
AI Can’t Make Up Its Mind: Rethinking How We Measure Brand Visibility

AI Can’t Make Up Its Mind: Rethinking How We Measure Brand Visibility

by Tricia Dey-Twomey | Mar 31, 2026 | Branding & Logo Development, Marketing & Business Development

AI “rankings” look impressive on a dashboard—but new research shows they’re basically a slot machine. What is useful is how often your brand shows up in AI answers, not whether you’re “number 1.” In a January 2026 study, Rand Fishkin and SparkToro, in partnership with...
Google’s Location Asset Policy Update: What You Need to Know

Google’s Location Asset Policy Update: What You Need to Know

by Tricia Dey-Twomey | Nov 6, 2023 | Uncategorized

Google Ads Location Asset Policy Update – In the ever-evolving world of digital marketing, staying informed about policy updates from major platforms is essential for businesses to maintain a strong online presence. Google, a driving force in the digital...
Instagram: Professional Accounts vs Business Accounts

Instagram: Professional Accounts vs Business Accounts

by Tricia Dey-Twomey | Nov 1, 2023 | Uncategorized

Instagram offers different types of accounts to cater to various users, each with its own set of features and purposes. The two main types of accounts are Professional Accounts and Business Accounts. Here’s a breakdown of the key differences between the two:...
Disavowing Toxic Backlinks: A Step-by-Step Guide to Boost Your Website’s SEO

Disavowing Toxic Backlinks: A Step-by-Step Guide to Boost Your Website’s SEO

by Tricia Dey-Twomey | Oct 23, 2023 | Uncategorized

When it comes to improving your website’s search engine ranking, the quality of your backlink profile is crucial. While high-quality backlinks can boost your SEO efforts, toxic backlinks can drag your website down in search results. In this blog post,...
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