by Tricia Dey-Twomey | Aug 12, 2021 | Uncategorized
Google has a number of automated bidding features that can be used by beginner or novice Google Ads users. The question we are often asked is, should I hand over control of my ad budget to Google? Let’s take a look …. What exactly is Smart Bidding? In...
by Tricia Dey-Twomey | Apr 28, 2021 | Uncategorized
If you have a budget and are considering using it on ads that can help you penetrate your target audience, you’re best using it on a proven platform, one that averages monthly traffic of over 1.77 billion visits in Canada —Google. To be more specific, you should give...
by Tricia Dey-Twomey | Apr 16, 2021 | Advertising, Google
You don’t need to be a marketing expert to get people to visit your website, but you do need to know what will work. That means going to where your potential customers will be. Google. People take to the internet to look up items they need for any number of reasons....
by Tricia Dey-Twomey | Mar 18, 2021 | Advertising, Social Media
Combining Direct Mail Marketing with Digital Marketing can increase the success of your marketing campaigns by 25% or higher than mail drop alone. Using cross-media tactics results in greater exposure to your business by increasing traffic to your website and...
by Tricia Dey-Twomey | Feb 23, 2021 | Advertising, Social Media
In your Facebook ads reporting (Ads Tab) you will see a column for Engagement Rate Ranking. The expected engagement rate calculates the likelihood that a person will click, react to, comment on, share or expand an ad. If your ads are Below Average on this metric you...
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