Want more conversions? You need to increase your impression share, right? It is actually not that simple. Today, let’s break down what Google Ad Impression Share really means and how Click Share plays a role. What Is Search Impression Share? The percentage of...
Ultimately, the success of your team lies in the hands of your people. A demotivated employee is not only unproductive, their performance affects overall team performance. In the past you have understood your organization from a financial, marketing and operational...
78% of consumers say brands should show how they can be helpful in everyday life.1 Here are some tips from Google to create effective, impactful advertising: Real-Life Context Show real people in real situations in your images and video. 64% of consumers said they...
A recent study discovered that the pandemic spawned a huge increase in the amount of B2B thought leadership content. Unfortunately, 71% of Decision-Makers say that less than half of the thought leadership they consumed gave them valuable insights. What Is Thought...
Google has a number of automated bidding features that can be used by beginner or novice Google Ads users. The question we are often asked is, should I hand over control of my ad budget to Google? Let’s take a look …. What exactly is Smart Bidding? In...
![[at] Marketing](https://atmarketing.ca/wp-content/uploads/2022/02/logo-slogan.png){kind=logo}
