AI “rankings” look impressive on a dashboard—but new research shows they’re basically a slot machine. What is useful is how often your brand shows up in AI answers, not whether you’re “number 1.” In a January 2026 study, Rand Fishkin and SparkToro, in partnership with...
We’re thrilled to share some exciting news — our Google Ads sales team has nominated us to apply for the Google Ads Impact Awards! These awards shine a spotlight on marketers who use AI-driven innovation and data insights to deliver exceptional campaign results across...
Let’s be honest: coming up with fresh, engaging social media content every week can be a real struggle. If you’ve ever stared at a blank screen wondering what to post, you’re not alone! The good news? June is packed with fun, meaningful social media holidays that can...
Local business owners can use Google Search trends and recent Mother’s Day search data to strategically boost sales and engagement during this high-traffic retail period. Here’s how to turn insights from trending searches, such as flowers, rings, baseball jerseys,...
YouTube is no longer just a video platform, it’s the digital epicentre where global and local culture takes root, evolves, and spreads. For Alberta brands, especially those in Edmonton, understanding how YouTube shapes cultural moments is essential for staying...
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