by Tricia Dey-Twomey | Apr 16, 2021 | Advertising, Google
You don’t need to be a marketing expert to get people to visit your website, but you do need to know what will work. That means going to where your potential customers will be. Google. People take to the internet to look up items they need for any number of reasons....
by Tricia Dey-Twomey | Mar 18, 2021 | Advertising, Social Media
Combining Direct Mail Marketing with Digital Marketing can increase the success of your marketing campaigns by 25% or higher than mail drop alone. Using cross-media tactics results in greater exposure to your business by increasing traffic to your website and...
by Tricia Dey-Twomey | Feb 23, 2021 | Advertising, Social Media
In your Facebook ads reporting (Ads Tab) you will see a column for Engagement Rate Ranking. The expected engagement rate calculates the likelihood that a person will click, react to, comment on, share or expand an ad. If your ads are Below Average on this metric you...
by Tricia Dey-Twomey | Oct 29, 2020 | Google, Marketing & Business Development
Google is often the first place shoppers go to find a new brand or discover a new product. Help people discover your brand and products with Showcase Shopping ads. These ads are more likely to show when people search for more general terms rather than for a specific...
by Tricia Dey-Twomey | Oct 16, 2020 | Marketing & Business Development
The pandemic of COVID-19 shook the world and took many businesses by surprise. Don’t be caught off guard again, having a strategic plan could have helped you save untold amounts of money, but let’s face it, no one was really prepared for what happened since the...
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