by Tricia Dey-Twomey | May 4, 2023 | Social Media
Facebook Business Manager and Meta Business Suite are both platforms developed by Meta, formerly known as Facebook, for businesses to manage their social media presence. However, there are some key differences between the two. Facebook Business Manager Facebook...
by Tricia Dey-Twomey | Mar 18, 2021 | Advertising, Social Media
Combining Direct Mail Marketing with Digital Marketing can increase the success of your marketing campaigns by 25% or higher than mail drop alone. Using cross-media tactics results in greater exposure to your business by increasing traffic to your website and...
by Tricia Dey-Twomey | Feb 23, 2021 | Advertising, Social Media
In your Facebook ads reporting (Ads Tab) you will see a column for Engagement Rate Ranking. The expected engagement rate calculates the likelihood that a person will click, react to, comment on, share or expand an ad. If your ads are Below Average on this metric you...
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