Let’s be honest: coming up with fresh, engaging social media content every week can be a real struggle. If you’ve ever stared at a blank screen wondering what to post, you’re not alone! The good news? June is packed with fun, meaningful social media holidays that can...
YouTube is no longer just a video platform, it’s the digital epicentre where global and local culture takes root, evolves, and spreads. For Alberta brands, especially those in Edmonton, understanding how YouTube shapes cultural moments is essential for staying...
The landscape of advertising has transformed dramatically over the past half-century. Where once ads were one-way broadcasts, today’s digital environment has empowered consumers, making advertising a two-way conversation. Nowhere is this shift more apparent than on...
Facebook Business Manager and Meta Business Suite are both platforms developed by Meta, formerly known as Facebook, for businesses to manage their social media presence. However, there are some key differences between the two. Facebook Business Manager Facebook...
Combining Direct Mail Marketing with Digital Marketing can increase the success of your marketing campaigns by 25% or higher than mail drop alone. Using cross-media tactics results in greater exposure to your business by increasing traffic to your website and...
In your Facebook ads reporting (Ads Tab) you will see a column for Engagement Rate Ranking. The expected engagement rate calculates the likelihood that a person will click, react to, comment on, share or expand an ad. If your ads are Below Average on this metric you...
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