Combining Direct Mail Marketing with Digital Marketing can increase the success of your marketing campaigns by 25% or higher than mail drop alone.
Using cross-media tactics results in greater exposure to your business by increasing traffic to your website and social media platforms. It also tends to result in better-qualified leads for your business.
Here are some factors to consider when combining social media and direct mail:
- establish your targeted mailing list
- include a compelling CTA and exclusive timelined offer
- create a memorable moment with the design of your printing material – your goal is to leave a lasting impact that your target won’t forget
- use a unique and personalized URL so you can accurately measure the success of your campaign