Here are some questions we ask:

• Are you A/B testing? (running two campaigns that feature different creative or different CTAs)
• How often do you change up your ads? We recommend doing this often until you find the right combination of text and images that achieves your objectives.
• Have you tried video ads? They tend to inspire action and capture attention.
• Check your Call-To-Action. What are you asking people to do? Are you clear?
• Check your campaign objective – is it consistent with your marketing objectives? (did you choose an Awareness objective when you really want Conversions).

Facebook is less likely to show Low-Quality ads in newsfeeds.

Here are some tips that will increase your engagement and reduce your costs:

1) Use high-quality visuals. Avoid low-resolution, blurry, stock-quality images.
2) Keep your copy short and sweet – you want them to take action
3) Don’t put too many words on your images.
4) Optimize your ads for mobile.