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Feature Blog Post
Past Blog Posts
Google Ad Impression Share vs Click Share
Want more conversions? You need to increase your impression share, right? It is actually not that simple. Today, let's break down what Google Ad...
How to Get Your People to Perform
Ultimately, the success of your team lies in the hands of your people. A demotivated employee is not only unproductive, their performance affects...
The 4 Pillars of Great Creative
78% of consumers say brands should show how they can be helpful in everyday life.1 Here are some tips from Google to create effective, impactful...
Grow Your Business with Google Ads
You don’t need to be a marketing expert to get people to visit your website, but you do need to know what will work. That means going to where your potential customers will be. Google. People take to the internet to look up items they need for any number of reasons....
Digital Marketing & Direct Mail Marketing
Combining Direct Mail Marketing with Digital Marketing can increase the success of your marketing campaigns by 25% or higher than mail drop alone. Using cross-media tactics results in greater exposure to your business by increasing traffic to your website and...
Increase your Facebook Engagement Rate Ranking
In your Facebook ads reporting (Ads Tab) you will see a column for Engagement Rate Ranking. The expected engagement rate calculates the likelihood that a person will click, react to, comment on, share or expand an ad. If your ads are Below Average on this metric you...
Google Showcase Shopping Ads
Google is often the first place shoppers go to find a new brand or discover a new product. Help people discover your brand and products with Showcase Shopping ads. These ads are more likely to show when people search for more general terms rather than for a specific...
COVID-19: How To Revise Your Strategic Plan
The pandemic of COVID-19 shook the world and took many businesses by surprise. Don’t be caught off guard again, having a strategic plan could have helped you save untold amounts of money, but let’s face it, no one was really prepared for what happened since the...
5 Marketing Tips & Trends – Christmas 2020
With COVID-19 causing mass-disruption, it's hard to know if that's how it's actually going to play out. Here are our 5 Marketing Tips & Trends for Christmas 2020: 1. start early. Don't put off developing your marketing strategy until it is too late. The ideal...