Modules

Branding (8 hours)

Delve into your core values, your competition and your target audience to create a brand personality your customers stand behind. Use this brand personality to build a complete brand kit that is easy to implement across all of your marketing material.

What you’ll learn:

• • Create an ideal customer profile.
  • Develop brand messaging that is unique to your company while engaging the pain points and needs of your customer.
  • Learn the psychology behind colours and fonts.
  • Develop a brand kit with colours, fonts and visuals (image and/or graphics) that reflect your brand personality.
  • Learn how to implement your brand kit within your company and in your marketing material.

Graphic Design for Social Media (7 hours)

Learn how to utilize Canva to create social media templates that reflect your brand personality and execute your brand kit for consistency, professionalism and trust.

What you will learn:

• • How to upload your logo, fonts, colours, graphics and imagery into Canva
  • The best image sizes to use for different social media platforms.
  • How to apply masks and other alterations to your images consistently to create a look that consumers easily connect with your brand.
  • Learn the art of creating hierarchy in your text to provide visual interest and to guide your viewers’ eyes from the most important elements to the least important.
  • Develop 3 to 4 social media templates that you can use again and again in your social media posts.

Graphic Design for Websites (6 hours)

In this project-centred module, you’ll learn how to make your website more User-Friendly with tips to ensure Brand Consistency throughout the design.

What you will learn:

• • Make your website more User-Friendly.
  • Tips to ensure Brand Consistency throughout the design.
  • Strategically design each page of your website.

Learning Outcomes

1. 1. Create an ideal customer profile
   2. Develop brand messaging that is unique to your company while engaging the pain points and needs of your customer.
   3. Learn the psychology behind colours and fonts.
   4. Develop a brand kit with colours, fonts and visuals (image and/or graphics) that reflect your brand personality.
   5. Learn how to implement your brand kit within your company and in your marketing material.