Marketing Excellence Series

The Content Marketing Course

Every successful company has a story and Content Marketing is how we tell that story.    This course will teach you how to develop a scalable, repeatable content marketing process for your business.  Build your content library and transform the way you do business.  Why should you build a content marketing strategy for your business?

  1.  47% of buyers view 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
  2. 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016)
  3. 11% of marketers plan to add podcasting to their marketing efforts in the next 12 months. (HubSpot, 2017)

Available Start Dates:

  • Feb 22 & 23 – Calgary
  • March 22 & 23 – Edmonton 
  • April 26 & 27 – Camrose

Course Info

21 Hours of Training
Private or Group Training
Classroom Sessions
Participant Workbook

Instructor Info

Tricia Dey Twomey, BA, CMC candidate


$890 Per Person


Training Location

#202, 10526 Jasper Avenue
Edmonton, AB T5J 1Z7

#100a, 5015 -50 Ave
Camrose, AB  T4V 3P7

Onsite Training Available



Content Marketing

Objectives & Outcomes

Upon completion of the Content Marketing Certificate, your team will have scalable strategies to effectively build your library of content and tactics to leverage the most value from the content you create.


Module 1: The Strategy of Content Marketing    (1 Hour)

Discover Why content marketing is important and What your content should be able to do for you.

Module 2:  Telling Your Story – How to Think About Content (2 Hour)

Create a Strategic Context with the 7A Framework (Agile, Authentic, Attention, Audience, Authority, Action, Acceleration)

Module 3:  The Journey: Mapping a Content Marketing Strategy  (1.5 Hour)

Reverse Engineer your framework, by beginning with the end.  You will outline your Sales Funnel and your  audience’s Path to Purchase

Module 4:  Strategic Content Types (1.5  Hours)

Understand the 4 Types of Strategic Content: attraction content, affinity content, action content, and authority content. Know the strategies to write the various types of content.

Module 5:  Generating Content Ideas (1.5  Hours)

Know the Process of generating content ideas and learn specific Tactics.

Module 6: Creating Topic Clusters and Landing Pages (aka Pillar Pages)   (1.5  Hours)

Learn the steps to create great content that Converts Visitors Into Leads and eventually customers.  You will complete hands-on worksheets that guide you to Generate Core Topics and Relevant Subtopics (Clusters) that support the Core Topic and how to link everything to a Pillar Page.

Module 7:  Creating Better Blog Content (1.5 Hours)

Step by step guidance through our Blog Posting Template.

Module 8:  Creating an eBook (1.5 Hours)

How to create and publish your First eBook.

Module 9:  Content Marketing with Video (1.5 Hours)

How to create and Leverage Video online.

Module 10:  How to Successfully Launch a Podcast (1.5 Hours)

Learn how to launch your First Podcast.

Module 11:  Learning to Run Webinars (1.5 Hours)

How to set up host Webinars.

Module 12:  Content Marketing Photos & Social Media (1.5 Hours)

Tips and Tricks that the Pros use to leverage Images and Social Media.

Module 13:  Search Engine Optimization  (1.5  Hours)

Know your Keywords and how to use them effectively.

Module 14:  Repurposing Content (1.5  Hours)

Extend The Value of your content through Repurposing.

Module 15:  Posting Schedule:  Promoting Your Content (.5 Hour)

How to create Content Calendars and Posting Schedules – how to automate.

Module 16:  Setting Key Performance Indicators (.5 Hour)

How to Know What Works and how to do more of it.

Learning Outcomes

  • Discover Why content marketing is important than ever
  • Create Strategic Context with the 7A Framework
  • Map out your Content Marketing Strategy
  • Understand the 4 Types of Strategic Content
  • Know the Process of Generating Content Ideas
  • Search Engine Optimization (SEO) your content
  • Repurposing Content
  • Posting Schedules
  • Set Key Performance Indicators (KPIs)