Available Start Dates:

Modules 

Module 1:  Social Media Marketing (5.5 Hours)

Social Media Marketing involves paid advertisements on social media platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest to drive traffic to your website. 

Learn how to:

1. Optimize your Social Media Profiles
2. Developing a Social Media Marketing Strategy & Promotional Plan
3. Creating Advertising Campaigns on Facebook, Instagram, YouTube, LinkedIn, Pinterest & Twitter
4. Optimizing Performance
5. Analytics & Measuring Your Return on Investment

Module 2:  Social Media Content Marketing (5.5 Hours)

Learn to create Social Media content that reaches the right people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

1. Find Opportunities Using Trend & Keyword Research
2. Build a Social Media posting calendar
3. Creating and Curating Content
4. Crafting better Social Media copy & creatives
5. Automating Publishing Content
6. ROI, Metrics and Performance

Module 3: Search Engine Marketing (5.5 Hours)

Grow your business with Google Ads by learning how to advertise via the Google Ads platform.

1. Develop a plan to reach new and existing customers with Google Search Audiences
2. Learn campaign structure
3. Understand Google Ads Auction
4. Deliver the Right Message with Text Ads
5. Make Ads Relevant with Search Ad Extensions
6. Increase Efficiency with Automated Bidding
7. Reach Valued Customers with Search Audiences
8. Boost Performance with Optimization Score
9. Increase Conversions with Performance Planner
10. Use Quality Scores to write compelling ads
11. Use our weekly Google Ads Checklist for monitoring & improving performance.

Module 4:  Create a Comprehensive Digital Marketing Strategy (5.5 Hours)
Create a framework to help you make good business decisions in an ever-changing digital marketing environment. The Digital Marketing Course will guide you through the steps to build your own marketing map covering:

1. Know your Unique Selling Proposition (USP)
2. Understand your customer & their path to purchase
3. Complete a competitor analysis
4. Set goals and plan for success
6. Setting marketing objectives and measuring your progress toward them