The 4 Golden Rules of Attention Marketing

Attention Marketing has evolved around the growth of social media and the internet.

Consumer attention is waning and the media landscape is saturated. 

Now is the time to cut through the clutter of content noise and improve the quality of your customers lives.

Value

Share content that is substantially better than anything else you can find out there.  Ensure your content is exceptional, interesting, useful, reliable.  Ultimately you want to hold the attention of your ideal customer.

Reach

Your Customers will find your content in various places across the internet.  To ensure your brand message sticks in their minds, ensure you post content across as many internet platforms as possible.

Consistency

The key to being memorable in any business sector is consistency.  Build your reputation in the minds of consumers by consistently publishing great content.

Relationship

The goal is to create an authentic relationship with your customers.

“Marketing is a contest for people’s attention.”
– Seth Godin

Attention Marketing

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