Training
Plan, Build, Launch, and Manage E‑Commerce Stores
This is an 18‑hour, hands‑on program for intermediate to advanced learners who want to optimize E-Commerce storefronts or transform their current website into an E-Commerce Platform. This training does not focus on general communication, introductory concepts, or basic e‑commerce principles; it assumes you already understand the fundamentals and concentrates on applied implementation, optimization, and day‑to‑day management using industry tools.
Learn About Funding Opportunities
Canada-Alberta Productivity Grant
The Canada-Alberta Productivity Grant (CAPG) helps employers invest in training that focuses on enhancing productivity skills for their current and future employees that aligns with the needs of their business.
For existing employees, employers must contribute 50% of the total eligible training costs. Government contributes the other 50% of the cost to a maximum of $5,000 per employed trainee per fiscal year. If hiring and training an unemployed Albertan, up to 75% of eligible training costs could be covered, up to a maximum of $10,000 per trainee per fiscal year.
Residents of Canada, 25-65 years old, who have $10,000-150,000 in earnings for work.
$250+ via income tax return
This course is designed for:
- E‑commerce and Shopify store owners who already manage their own marketing and want to optimize an existing storefront or convert their current website into a high‑performing e‑commerce platform.
- It is also suited to small retail businesses selling online that are ready to move beyond the basics and focus on applied implementation, optimization, and day‑to‑day management using industry tools.
Note: This is an intermediate–advanced program and does not cover general communication, introductory concepts, or basic e‑commerce principles; participants are expected to have foundational knowledge in place.
Register Today
Duration
18 hours (typically delivered over 3 days or 6 evenings)
Format
Online or In-Person
Proficiency level
Intermediate
Instructor Info
Tricia Dey Twomey, BA
Social media and digital marketing trainer working with Edmonton-area businesses on social media strategy, content, and advertising. Google Certified & Meta Business Partner Member
Training Costs
$2,700 (+gst)
Modules, Objectives & Outcomes
Module 1 – E‑commerce Foundations & Project Kickoff
Learners position e‑commerce in the context of different business types and initiate an actionable e‑commerce project with graded, output‑driven activities.
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Define e‑commerce and key business models (DTC, B2B, marketplaces, services, digital products) and map the specific benefits—reach, lower overhead, data insight—for small businesses, retailers, and creators.
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Work with core tools, platforms, and roles: storefront platforms (Shopify, WooCommerce, marketplaces), payment infrastructure, logistics and fulfillment partners, analytics stacks, and typical e‑commerce functions.
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Kick off an e‑commerce project by conducting focused market research, competitor and gap analysis, audience definition, product research/sourcing, and a concise brand strategy (positioning, value proposition, and tone).
Module 2 – Build and launch a Shopify store
Learners evaluate platform options, then build a mock Shopify store end‑to‑end and connect it to key sales channels.
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Compare major platforms (Shopify, WooCommerce, marketplaces) and domain setups, mapping the full flow from visitor to order and payment.
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Configure a mock Shopify store: global settings, store information, legal pages, taxes, and policies, plus best‑practice layouts for home, collection, product, about, and contact pages.
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Build high‑converting product detail pages and listings with strong Search Engine Optimized (SEO) copy, media, and variants, then organize products into collections and navigation that support discovery and merchandising.
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Connect Shopify to Google Merchant Center and key shopping channels to enable multi‑channel listings and lay the foundation for future ads and campaigns.
Module 3: Customer Experience, Checkout, Fulfillment & Analytics
Learners focus on UX, mobile experience, checkout, operations, and core analytics, culminating in a practical optimization assignment.
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Apply responsive, mobile‑first design principles to improve navigation, product discovery, trust indicators, and overall on‑site engagement.
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Deconstruct the Shopify checkout flow, diagnose common abandonment drivers, and implement tactics around forms, payment options, delivery clarity, and reassurance to streamline purchase.
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Understand fulfillment and operations fundamentals: checkout to POS integration, shipping configurations, delivery expectations, returns, and how each element affects satisfaction and repeat purchase.
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Complete a module challenge where you audit and optimize an existing e‑commerce checkout using a structured checklist or rubric.
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Work with core e‑commerce metrics (traffic, add‑to‑cart, conversion rate, average order value, abandonment) and read basic reports in Shopify and Google Analytics to answer practical questions like “Which products drive most revenue?” and “Where are users dropping off in the funnel?”
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Define your reporting cadence and select a focused metric set (traffic, add‑to‑cart, conversion rate, revenue, refund/return signals) to guide ongoing optimization.
Training Grants
The Canada-Alberta Productivity Grant is committed to helping businesses access the training they need. Receive up to 50% in Training Grants.
Who is Eligible?
