Edmonton

Modules, Objectives & Outcomes

Create a WordPress website (20 hours)

In this project-centred course*, you’ll design, build, and publish a basic website that incorporates text, sound, images, hyperlinks, plug-ins, and social media interactivity. We’ll provide you with step-by-step instructions, exercises, tips, and tools.

*At the end of this module, you will have a completed website

What you’ll learn:

• Set up your website with a domain name, hosting, and SSL.
• Learn about the frontend and backend of a WordPress website, how to install WordPress plugins and themes, and the tips needed for building and maintaining a WordPress website.
• Build a website from the ground up using Divi website builder.
• Create Search Engine Optimized (SEO) website content.

Have the systems to use E-Commerce to sell.  (5 Hours)

Add the e-commerce option to your website. Learn how to effectively sell your products & services online. Our learning will focus on the tools needed to build your online shop from scratch to payment techniques and handling orders.

What you’ll learn: 

• Using e-commerce to sell.
• Adding Products to your Online Store.
• Taking payments and manage orders.
• Creating a smooth e-commerce experience
• Product promotion and merchandising

Search Engine Optimization (5 Hours)

Understand how online search engines read your site, and choose the general ranking of results on the results page. Identify and pick keywords and produce a keyword tracking map to guarantee you’re sending customers to the relevant site pages.

Together, we will complete an audit of on-page SEO elements, consisting of meta descriptions, keyword importance, and site experience, to determine opportunities to increase your ranking and drive website traffic. Learn how to utilize off-page factors like content marketing and backlinks to increase search engine results ranking.

Harness regional online marketing in order to reach customers. Guarantee you’re noticeable locally by claiming your listing in local directory sites.

What you’ll learn: 

• Search Engine Optimization Fundamentals
• Keyword Strategy
• On-Page SEO
• Off-Page SEO Strategy
• Setting up & Optimize your Google My Business Page

Content Marketing (4 Hours)

How do you develop material that aligns with your purpose or mission? Build a defined workflow will help keep your content development efforts running like a well-oiled machine. Produce a long-term content technique plan that identifies and organizes all your projects and efforts.

What you’ll learn:  

• Learn a content creation framework for producing effective content on a consistent basis
• Create and repurpose content that both humans and search engines will love
• Become a stronger, leaner, and more strategic content marketer
• Measuring success in content marketing

Search Engine Marketing (6 Hours)

Discover the principles of Google Advertising to market your business online. Discover how Google Marketing Platform can help you plan, carry out, and measure your advertisement campaign.

What you’ll learn:  

• PPC Overview
• Search Advertising
• Understand the Google Ads Auction 
• Understanding Keywords (Keyword Match Types, Negative Keywords and Managing Search Terms, Keyword Organization, Keyword Research, Keyword Tools
• Learn about what makes up a text ad, creative best practices, and how to create effective text ads that deliver the right message.
• Make Ads Relevant with Search Ad Extensions 
• Increase Efficiency with Automated Bidding 
• Reach Valued Customers with Search Audiences 
• Boost Performance with Quality Scores
• Bidding and budgeting
• Shopping Campaigns
• Display Advertising
• Use our weekly Google Ads Checklist for monitoring & improving performance.

Social Media Marketing (6 Hours)

Social Media Marketing involves paid advertisements on social media platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest to drive traffic to your website. 

Learn how to:

1. Optimize your Social Media Profiles
2. Developing a Social Media Marketing Strategy & Promotional Plan
3. Creating Advertising Campaigns on Facebook, Instagram, YouTube, LinkedIn, Pinterest & Twitter
4. Optimizing Performance
5. Analytics & Measuring Your Return on Investment

Set up Google My Business (2.5 Hours)

Create a Google Business listing to ensure you show up when customers are looking for your business. In this course, we will show you how to harness the power of local online marketing & build a local search presence.

What you’ll learn:

• What is Google My Business
• Create or Claim Your Listing
• Optimize Your Page
• Booking Button
• Messaging
• Photos and Videos
• Posting 
• Reviews 
• Users
• Business Insights
• Creating a Google My Business Website
• COVID-19 Business Updates

Email Marketing Basics (2.5 Hours)

Email marketing is a terrific strategy to stay and connect in touch with your consumers. From building a contact list to finding out how to develop emails that actually stand apart, this topic will teach you the essentials of reliable e-mail marketing projects.

What you’ll learn:

• Email marketing basics
• Your email marketing options
• Crafting great marketing emails
• Managing successful email campaigns
• Measuring success in email marketing

Create a Comprehensive Digital Marketing Strategy (4 Hours)
Create a framework to help you make good business decisions in an ever-changing digital marketing environment. The Digital Marketing Course will guide you through the steps to build your own marketing map covering:

What you’ll learn:

• Know your Unique Selling Proposition (USP)
• Understand your customer & their path to purchase
• Complete a competitor analysis
• Set goals and plan for success
• Setting marketing objectives and measuring your progress toward them