Google is often the first place shoppers go to find a new brand or discover a new product.
Help people discover your brand and products with Showcase Shopping ads. These ads are more likely to show when people search for more general terms rather than for a specific product.
Google has a 10-minute Skillshop course to learn how you can influence shoppers at the start of their purchase journeys with Showcase ads.
Check it out in Skillshop: https://skillshop.exceedlms.com/student/path/17761/activity/24494
The Benefits of Showcase Ads
- Reach more people who are looking for what you are offering
- Show consumers how your brand is different
- Find new customers who are ready to buy and introduce them to your brand.