by Izon | Oct 29, 2021 | Advertising
Want more conversions? You need to increase your impression share, right? It is actually not that simple. Today, let’s break down what Google Ad Impression Share really means and how Click Share plays a role. What Is Search Impression Share? The percentage of...
by Izon | Oct 25, 2021 | Leadership
Ultimately, the success of your team lies in the hands of your people. A demotivated employee is not only unproductive, their performance affects overall team performance. In the past you have understood your organization from a financial, marketing and operational...
by Izon | Oct 7, 2021 | Advertising, Google
78% of consumers say brands should show how they can be helpful in everyday life.1 Here are some tips from Google to create effective, impactful advertising: Real-Life Context Show real people in real situations in your images and video. 64% of consumers said they...
by Izon | Oct 29, 2020 | Google, Marketing & Business Development
Google is often the first place shoppers go to find a new brand or discover a new product. Help people discover your brand and products with Showcase Shopping ads. These ads are more likely to show when people search for more general terms rather than for a specific...
by Izon | Jul 31, 2017 | Uncategorized
Everyone is telling you to narrow down your Target Market. Few are showing you exactly how to do that! Here is a great worksheet from
![[at] Marketing](https://atmarketing.ca/wp-content/uploads/2022/02/logo-slogan.png){kind=logo}