Google Ad Impression Share vs Click Share

Google Ad Impression Share vs Click Share

Want more conversions? You need to increase your impression share, right? It is actually not that simple.  Today, let’s break down what Google Ad Impression Share really means and how Click Share plays a role. What Is Search Impression Share? The percentage of...
How to Get Your People to Perform

How to Get Your People to Perform

Ultimately, the success of your team lies in the hands of your people. A demotivated employee is not only unproductive, their performance affects overall team performance. In the past you have understood your organization from a financial, marketing and operational...
The 4 Pillars of Great Creative

The 4 Pillars of Great Creative

78% of consumers say brands should show how they can be helpful in everyday life.1 Here are some tips from Google to create effective, impactful advertising: Real-Life Context Show real people in real situations in your images and video. 64% of consumers said they...
Google Showcase Shopping Ads

Google Showcase Shopping Ads

Google is often the first place shoppers go to find a new brand or discover a new product.   Help people discover your brand and products with Showcase Shopping ads. These ads are more likely to show when people search for more general terms rather than for a specific...