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Feature Blog Post
Past Blog Posts
Instagram: Professional Accounts vs Business Accounts
Instagram offers different types of accounts to cater to various users, each with its own set of features and purposes. The two main types of...
Disavowing Toxic Backlinks: A Step-by-Step Guide to Boost Your Website’s SEO
When it comes to improving your website's search engine ranking, the quality of your backlink profile is crucial. While high-quality backlinks can...
Facebook Business Manager & Meta Business Suite
Facebook Business Manager and Meta Business Suite are both platforms developed by Meta, formerly known as Facebook, for businesses to manage their...
Google Ad Impression Share vs Click Share
Want more conversions? You need to increase your impression share, right? It is actually not that simple. Today, let's break down what Google Ad Impression Share really means and how Click Share plays a role. What Is Search Impression Share? The percentage of...
How to Get Your People to Perform
Ultimately, the success of your team lies in the hands of your people. A demotivated employee is not only unproductive, their performance affects overall team performance. In the past you have understood your organization from a financial, marketing and operational...
The 4 Pillars of Great Creative
78% of consumers say brands should show how they can be helpful in everyday life.1 Here are some tips from Google to create effective, impactful advertising:Show real people in real situations in your images and video. 64% of consumers said they took some sort of...
The Internet is Flooded with Thought Leadership
A recent study discovered that the pandemic spawned a huge increase in the amount of B2B thought leadership content. Unfortunately, 71% of Decision-Makers say that less than half of the thought leadership they consumed gave them valuable insights. What Is Thought...
Smart Bidding With Google Ads
Google has a number of automated bidding features that can be used by beginner or novice Google Ads users. The question we are often asked is, should I hand over control of my ad budget to Google? Let's take a look .... What exactly is Smart Bidding? In Smart...
Google Ads Best Practices
If you have a budget and are considering using it on ads that can help you penetrate your target audience, you’re best using it on a proven platform, one that averages monthly traffic of over 1.77 billion visits in Canada —Google. To be more specific, you should give...