Feature Blog Post

How Generational Differences Shape Consumer Attitudes Toward Social Media Ads

The landscape of advertising has transformed dramatically over the past half-century. Where once ads were one-way broadcasts, today’s digital...
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Past Blog Posts

Facebook Business Manager & Meta Business Suite

Facebook Business Manager & Meta Business Suite

Facebook Business Manager and Meta Business Suite are both platforms developed by Meta, formerly known as Facebook, for businesses to manage their social media presence. However, there are some key differences between the two. Facebook Business Manager Facebook...

Google Ad Impression Share vs Click Share

Google Ad Impression Share vs Click Share

Want more conversions? You need to increase your impression share, right? It is actually not that simple.  Today, let's break down what Google Ad Impression Share really means and how Click Share plays a role. What Is Search Impression Share? The percentage of...

How to Get Your People to Perform

How to Get Your People to Perform

Ultimately, the success of your team lies in the hands of your people. A demotivated employee is not only unproductive, their performance affects overall team performance. In the past you have understood your organization from a financial, marketing and operational...

The 4 Pillars of Great Creative

The 4 Pillars of Great Creative

78% of consumers say brands should show how they can be helpful in everyday life.1 Here are some tips from Google to create effective, impactful advertising:Show real people in real situations in your images and video. 64% of consumers said they took some sort of...

The Internet is Flooded with Thought Leadership

The Internet is Flooded with Thought Leadership

A recent study discovered that the pandemic spawned a huge increase in the amount of B2B thought leadership content. Unfortunately, 71% of Decision-Makers say that less than half of the thought leadership they consumed gave them valuable insights. What Is Thought...

Smart Bidding With Google Ads

Smart Bidding With Google Ads

Google has a number of automated bidding features that can be used by beginner or novice Google Ads users.  The question we are often asked is, should I hand over control of my ad budget to Google?  Let's take a look .... What exactly is Smart Bidding? In Smart...