Is it better to use paid search (Pay Per Click) versus Search Engine Optimization (SEO)? This is a question that we hear very often and the answer is often “It Depends”.  Both strategies have benefits and drawbacks. Let’s start by understanding each approach:

What is Search Engine Optimization?

Search Engine Optimization is a form of content marketing; an online marketing strategy aimed at producing and publishing high-quality, relevant, and consistent content. The objective is to attract a clearly-targeted audience, and in the end, to drive profitable customer action. SEO can be cheaper, less financially risky, and more accessible.  It will also take plenty of time and company resources to produce and post content.  It will also involve some software costs to manage and nurture your leads.

What Are Google Adwords?

Google Adwords is a powerful way to gain position in the search engine and attract new customer opportunities when they are searching for the solution you provide. Google Adwords is costly and results are typically faster than content market.  It will take some professional support to ensure you are choosing the right keywords, creating quality ads, and sending customers to good quality landing pages.

The good news is that they both produce traceable and specific results.  Whichever one you choose may depend on your specific target audience and ideal client.  Both strategies complement each other and our recommendation is a balanced strategy of both Search Engine Optimization and Google Advertising.

We would like to work with you to help you understand which approach is best for your business.

Please don’t hesitate to contact us to learn more.