Google’s Location Asset Policy Update: What You Need to Know

Google Ads Location Asset Policy Update – In the ever-evolving world of digital marketing, staying informed about policy updates from major platforms is essential for businesses to maintain a strong online presence. Google, a driving force in the digital advertising sphere, is no exception to this rule. The tech giant is set to update its Location asset requirements policy, with enforcement scheduled to begin on December 20, 2023, following a gradual ramp-up over approximately 8 weeks. So, what does this mean for businesses and advertisers? Let’s dive into the details.

Understanding the Google Ads Location Asset Requirements:

Google’s Location asset requirements policy plays a crucial role in ensuring that location-based advertising remains relevant and accurate. It is designed to improve the overall user experience by setting specific standards for location assets such as Google My Business listings and location extensions in Google Ads.

What’s Changing:

The upcoming Google Ads Location Asset Requirements policy update introduces important changes that businesses and advertisers need to be aware of:

• Enhanced Verification: To enhance location asset quality, Google will implement more rigorous verification processes. This means that businesses must ensure that their location information is accurate, up-to-date, and aligns with Google’s guidelines.
• Address Consistency: Maintaining consistent and accurate address information across all online platforms is essential. This policy update underscores the importance of ensuring that your business’s address is consistent with the information provided in your Google My Business listing.
• Proximity Settings: Google will be placing more emphasis on proximity settings, allowing users to access accurate location information that is relevant to their search queries. This means that businesses should pay closer attention to how their location is represented in proximity settings and target their desired audience effectively.
• Policy Enforcement: Google will gradually ramp up the enforcement of this policy over the course of approximately 8 weeks, starting on December 20, 2023. During this period, non-compliant location assets may receive policy violation notifications, giving businesses time to make necessary adjustments.

What You Need to Do:

To ensure that your business remains compliant with Google’s updated Location asset requirements, consider the following steps:

• Review your location assets, including Google My Business listings and location extensions in Google Ads.
• Verify that all location information is accurate and up-to-date.
• Ensure that your address information is consistent across all online platforms.
• Pay attention to proximity settings and target your audience effectively.

As Google’s policy update on Location assets approaches, it’s crucial for businesses and advertisers to be proactive in reviewing and enhancing their location information. Adhering to these new requirements will not only keep your business in good standing with Google but also enhance the user experience, potentially driving more relevant traffic and conversions. Stay informed, stay compliant, and continue to thrive in the ever-changing world of digital advertising.

Act Now! Contact us to ensure your account is compliant with Google’s Location asset policy update. Your online presence and customer engagement depend on it.