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Feature Blog Post
Past Blog Posts
Out of Content Ideas? June Social Media Holidays to the Rescue!
Let’s be honest: coming up with fresh, engaging social media content every week can be a real struggle. If you’ve ever stared at a blank screen...
Google Search Trends Mother’s Day
Local business owners can use Google Search trends and recent Mother’s Day search data to strategically boost sales and engagement during this...
How YouTube Culture Shapes Edmonton’s Brand Opportunities
YouTube is no longer just a video platform, it’s the digital epicentre where global and local culture takes root, evolves, and spreads. For Alberta...
Disavowing Toxic Backlinks: A Step-by-Step Guide to Boost Your Website’s SEO
When it comes to improving your website's search engine ranking, the quality of your backlink profile is crucial. While high-quality backlinks can boost your SEO efforts, toxic backlinks can drag your website down in search results. In this blog post, we'll explore...
Facebook Business Manager & Meta Business Suite
Facebook Business Manager and Meta Business Suite are both platforms developed by Meta, formerly known as Facebook, for businesses to manage their social media presence. However, there are some key differences between the two. Facebook Business Manager Facebook...
Google Ad Impression Share vs Click Share
Want more conversions? You need to increase your impression share, right? It is actually not that simple. Today, let's break down what Google Ad Impression Share really means and how Click Share plays a role. What Is Search Impression Share? The percentage of...
How to Get Your People to Perform
Ultimately, the success of your team lies in the hands of your people. A demotivated employee is not only unproductive, their performance affects overall team performance. In the past you have understood your organization from a financial, marketing and operational...
The 4 Pillars of Great Creative
78% of consumers say brands should show how they can be helpful in everyday life.1 Here are some tips from Google to create effective, impactful advertising:Show real people in real situations in your images and video. 64% of consumers said they took some sort of...
The Internet is Flooded with Thought Leadership
A recent study discovered that the pandemic spawned a huge increase in the amount of B2B thought leadership content. Unfortunately, 71% of Decision-Makers say that less than half of the thought leadership they consumed gave them valuable insights. What Is Thought...