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AI Can’t Make Up Its Mind: Rethinking How We Measure Brand Visibility

AI Can’t Make Up Its Mind: Rethinking How We Measure Brand Visibility

by Tricia Dey-Twomey | Mar 31, 2026 | Branding & Logo Development, Marketing & Business Development

AI “rankings” look impressive on a dashboard—but new research shows they’re basically a slot machine. What is useful is how often your brand shows up in AI answers, not whether you’re “number 1.” In a January 2026 study, Rand Fishkin and SparkToro, in partnership with...
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