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Facebook Business Manager and Meta Business Suite are both platforms developed by Meta, formerly known as Facebook, for businesses to manage their social media presence. However, there are some key differences between the two.
Facebook Business Manager
Facebook Business Manager is a free tool that allows businesses to manage their Facebook Pages, Ad accounts, and other Facebook assets all in one place. It allows businesses to grant access to multiple people, such as employees or third-party agencies, while keeping control over their assets.
Some key features of Facebook Business Manager include:
Managing Multiple Sssets
Facebook Business Manager allows businesses to manage multiple Facebook Pages, Ad accounts, and other assets in one place.
Access Control
Businesses can grant access to multiple people or agencies while keeping control over their assets. Businesses can also grant different levels of access, such as Admin or Analyst roles.
Ad Creation and Management
Facebook Business Manager allows businesses to create and manage Facebook Ads, including setting up campaigns, ad sets, and ads.
Reporting and Insights
Businesses can use Facebook Business Manager to track the performance of their Facebook assets and gain insights into their audience’s behavior.
Meta Business Suite
Meta Business Suite is a new platform developed by Meta for businesses to manage their social media presence across Facebook, Instagram, and Messenger.
Some key features of Meta Business Suite include:
Multi-Channel Management
Meta Business Suite allows businesses to manage their Facebook, Instagram, and Messenger presence in one place.
Advanced Advertising Tools
Meta Business Suite provides businesses with advanced tools to create and manage Facebook and Instagram Ads, including audience targeting, automated ad placement, and campaign optimization.
Customer Communication Tools
Meta Business Suite allows businesses to communicate with their customers across Facebook and Instagram through automated messaging tools and customer support features.
Collaboration Tools
Meta Business Suite provides collaboration tools for teams to work together on social media campaigns and content creation.
Conclusion
In summary, each platform will make your job easier, but both have different objectives. Business Suite offers advanced features for businesses to manage their social media presence across Facebook, Instagram, and Messenger. If you have multiple pages, ad accounts or other Meta assets, Business Manager is a great platform to manage them.
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