How To Create Content for Social Media & Blogging

Become a master of digital storytelling by writing posts and crafting content your audience will love. Integrating custom content pillars and categories into standout stories that engage, inform, and entertain your growing online and offline audience.

Overall, a well-planned content marketing strategy can help you build a strong brand, increase your online visibility, and ultimately drive more business growth.

Outcomes:

• Consistency: A content marketing plan helps you maintain consistency in your content creation efforts. By planning out your content in advance, you can ensure that you are regularly publishing high-quality content that resonates with your target audience.
• Increased brand awareness: By consistently producing valuable content, you can increase your brand's visibility and awareness. This can help you attract new customers and build a loyal following.
• Improved SEO: Creating content that is optimized for search engines can help you improve your search engine rankings and drive more organic traffic to your website.
• Better engagement: By producing content that is tailored to your target audience's interests and needs, you can increase engagement with your brand and encourage more social shares, comments, and other forms of interaction.
• Higher conversions: By creating content that is specifically designed to address your audience's pain points and answer their questions, you can build trust and credibility, which can lead to higher conversions and sales.

Group Training
Tuesday Mornings
9 am - 12 pm
Live Online or
In Classroom
#201, 10171 Saskatchewan Dr
Edmonton, AB T6E 4R5

2023 Training Dates:

• April 11
• May 9
• June 13— 9am - 12pm SOLD OUT
• July 11 9am - 12pm SOLD OUT
• September 12

1-1 Private Training - Contact us to Schedule

Module 1: Brand & Voice

Before you can determine what you’re going to say, you have to figure out HOW you’re going to say it. Your brand voice should be consistent across all touchpoints in content marketing. By defining your brand voice, you can build a stronger, more cohesive brand that resonates with your audience and sets you apart from your competitors.

When it comes to creating copy and campaigns for content marketing, it's important to have a clear understanding of your target audience, their pain points, and their buying journey. This information will help you create content that resonates with them and drives them toward taking action.

• Solidify who you are, what you offer and why you do what you do.
• Determine your unique selling proposition (USP): Your USP is what sets you apart from your competitors. Identify what makes your brand unique and use that to shape your voice.
• Identify your target audience: Understanding your target audience is essential to creating a voice that resonates with them. Consider their demographics, interests, pain points, and how they communicate.
• Choose your tone: Your tone is the emotional quality that underlies your messaging. Determine whether you want to be formal or informal, serious or playful, and use that to shape your voice.
• Create a style guide: A style guide outlines the specific language, tone, and style you want to use in all your communications. This ensures that your brand voice remains consistent across all platforms and channels.
• Test and refine: Once you have defined your brand voice, test it out on your target audience and see how they respond. Make adjustments as needed to ensure that your voice is resonating with them and reflecting your brand values.

Module 2: Copywriting & Campaigns

Craft magnetic key messages, spectacular social soundbites and punchy hooks and headlines while mapping out your content themes and campaigns over the course of the year.

• Learn how to create a content marketing campaign. Campaigns can take many forms, including email marketing, social media marketing, influencer marketing, and more.
• Write persuasive, compelling content that motivates people to take a specific action. Content pillars and categories are a way to organize your content marketing efforts around specific themes or topics that are relevant to your brand and target audience. 
• Creating killer content requires crafting magnetic key messages and spectacular social soundbites that capture your audience's attention and persuade them to take action. 
• The anatomy of a perfect post: Hook your audience with punchy headlines, captions and hashtags.

Module 3: Publishing & Automation

Improve your marketing efficiency by learning how marketing automation works and how you can use it to your advantage. 

• Social Media - Discover how to best post and publish your copy in all the right places
• Create a content calendar that outlines what content will be published, when it will be published, and on which channels. 
• The goal of automation is to free up time and resources, improve efficiency, and ultimately, drive business growth. There are many tools available to help streamline your content marketing efforts. We will explore your options.