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Feature Blog Post
Past Blog Posts
Out of Content Ideas? June Social Media Holidays to the Rescue!
Let’s be honest: coming up with fresh, engaging social media content every week can be a real struggle. If you’ve ever stared at a blank screen...
Google Search Trends Mother’s Day
Local business owners can use Google Search trends and recent Mother’s Day search data to strategically boost sales and engagement during this...
How YouTube Culture Shapes Edmonton’s Brand Opportunities
YouTube is no longer just a video platform, it’s the digital epicentre where global and local culture takes root, evolves, and spreads. For Alberta...
How to Get Your People to Perform
Ultimately, the success of your team lies in the hands of your people. A demotivated employee is not only unproductive, their performance affects overall team performance. In the past you have understood your organization from a financial, marketing and operational...
The 4 Pillars of Great Creative
78% of consumers say brands should show how they can be helpful in everyday life.1 Here are some tips from Google to create effective, impactful advertising:Show real people in real situations in your images and video. 64% of consumers said they took some sort of...
The Internet is Flooded with Thought Leadership
A recent study discovered that the pandemic spawned a huge increase in the amount of B2B thought leadership content. Unfortunately, 71% of Decision-Makers say that less than half of the thought leadership they consumed gave them valuable insights. What Is Thought...
Smart Bidding With Google Ads
Google has a number of automated bidding features that can be used by beginner or novice Google Ads users. The question we are often asked is, should I hand over control of my ad budget to Google? Let's take a look .... What exactly is Smart Bidding? In Smart...
Google Ads Best Practices
If you have a budget and are considering using it on ads that can help you penetrate your target audience, you’re best using it on a proven platform, one that averages monthly traffic of over 1.77 billion visits in Canada —Google. To be more specific, you should give...
Grow Your Business with Google Ads
You don’t need to be a marketing expert to get people to visit your website, but you do need to know what will work. That means going to where your potential customers will be. Google. People take to the internet to look up items they need for any number of reasons....