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Feature Blog Post
AI Can’t Make Up Its Mind: Rethinking How We Measure Brand Visibility
AI “rankings” look impressive on a dashboard—but new research shows they’re basically a slot machine. What is useful is how often your brand shows...
Celebrating Our Nomination for the Google Ads Impact Awards
We’re thrilled to share some exciting news — our Google Ads sales team has nominated us to apply for the Google Ads Impact Awards! These awards...
Out of Content Ideas? June Social Media Holidays to the Rescue!
Let’s be honest: coming up with fresh, engaging social media content every week can be a real struggle. If you’ve ever stared at a blank screen...
Facebook Business Manager & Meta Business Suite
Facebook Business Manager and Meta Business Suite are both platforms developed by Meta, formerly known as Facebook, for businesses to manage their social media presence. However, there are some key differences between the two. Facebook Business Manager Facebook...
Google Ad Impression Share vs Click Share
Want more conversions? You need to increase your impression share, right? It is actually not that simple. Today, let's break down what Google Ad Impression Share really means and how Click Share plays a role. What Is Search Impression Share? The percentage of...
How to Get Your People to Perform
Ultimately, the success of your team lies in the hands of your people. A demotivated employee is not only unproductive, their performance affects overall team performance. In the past you have understood your organization from a financial, marketing and operational...
The 4 Pillars of Great Creative
78% of consumers say brands should show how they can be helpful in everyday life.1 Here are some tips from Google to create effective, impactful advertising:Show real people in real situations in your images and video. 64% of consumers said they took some sort of...
The Internet is Flooded with Thought Leadership
A recent study discovered that the pandemic spawned a huge increase in the amount of B2B thought leadership content. Unfortunately, 71% of Decision-Makers say that less than half of the thought leadership they consumed gave them valuable insights. What Is Thought...
Smart Bidding With Google Ads
Google has a number of automated bidding features that can be used by beginner or novice Google Ads users. The question we are often asked is, should I hand over control of my ad budget to Google? Let's take a look .... What exactly is Smart Bidding? In Smart...