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Feature Blog Post
Past Blog Posts
The Internet is Flooded with Thought Leadership
A recent study discovered that the pandemic spawned a huge increase in the amount of B2B thought leadership content. Unfortunately, 71% of...
Smart Bidding With Google Ads
Google has a number of automated bidding features that can be used by beginner or novice Google Ads users. The question we are often asked is,...
Google Ads Best Practices
If you have a budget and are considering using it on ads that can help you penetrate your target audience, you’re best using it on a proven...
How To Identify Your Target Market
Everyone is telling you to narrow down your Target Market. Few are showing you exactly how to do that! Here is a great worksheet from
The Six Rules of Great Outdoor Signage
Outdoor signage has two objectives - 1) Catch People's Attention & 2) Leave a Lasting Impression. Effective signage should be focused on bringing customers into the store. Consider the following when creating outdoor signage to promote your business:...
How To Set Up Your ‘Google My Business’ Page
Do you have a Google My Business Page? When people search for you, does your phone number show up? Is the right address and website listed? Did you know that claiming your Google My Business Listing is the #1 way to ensure local customers find you? ...
Unlock Your Online Success – 5 Ways To Choose Keywords
Having a keyword strategy for your business is no longer optional if you are considering promoting your business online. Search Engine Optimization (SEO), Content Marketing, Pay Per Click, Google Adwords, and Social Media, no matter how you choose to market...
Google Advertising vs Search Engine Optimization
Is it better to use paid search (Pay Per Click) versus Search Engine Optimization (SEO)? This is a question that we hear very often and the answer is often "It Depends". Both strategies have benefits and drawbacks. Let's start by understanding each approach: What is...