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Feature Blog Post
Facebook Business Manager & Meta Business Suite
Facebook Business Manager and Meta Business Suite are both platforms developed by Meta, formerly known as Facebook, for businesses to manage their...
Google Ad Impression Share vs Click Share
Want more conversions? You need to increase your impression share, right? It is actually not that simple. Today, let's break down what Google Ad...
How to Get Your People to Perform
Ultimately, the success of your team lies in the hands of your people. A demotivated employee is not only unproductive, their performance affects...
Goal Setting 101
Do you have goals for your business? How do you use those goals to set meaningful plans for real business growth? Follow our simple planning sheet to move your business to the next level: Your Big Hairy Audacious Goal Write down your BHAG:...
How To Identify Your Target Market
Everyone is telling you to narrow down your Target Market. Few are showing you exactly how to do that! Here is a great worksheet from
The Six Rules of Great Outdoor Signage
Outdoor signage has two objectives - 1) Catch People's Attention & 2) Leave a Lasting Impression. Effective signage should be focused on bringing customers into the store. Consider the following when creating outdoor signage to promote your business:...
How To Set Up Your ‘Google My Business’ Page
Do you have a Google My Business Page? When people search for you, does your phone number show up? Is the right address and website listed? Did you know that claiming your Google My Business Listing is the #1 way to ensure local customers find you? ...
Unlock Your Online Success – 5 Ways To Choose Keywords
Having a keyword strategy for your business is no longer optional if you are considering promoting your business online. Search Engine Optimization (SEO), Content Marketing, Pay Per Click, Google Adwords, and Social Media, no matter how you choose to market...
Google Advertising vs Search Engine Optimization
Is it better to use paid search (Pay Per Click) versus Search Engine Optimization (SEO)? This is a question that we hear very often and the answer is often "It Depends". Both strategies have benefits and drawbacks. Let's start by understanding each approach: What is...