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Feature Blog Post
Past Blog Posts
How Generational Differences Shape Consumer Attitudes Toward Social Media Ads
The landscape of advertising has transformed dramatically over the past half-century. Where once ads were one-way broadcasts, today’s digital...
Google’s Location Asset Policy Update: What You Need to Know
Google Ads Location Asset Policy Update - In the ever-evolving world of digital marketing, staying informed about policy updates from major...
Instagram: Professional Accounts vs Business Accounts
Instagram offers different types of accounts to cater to various users, each with its own set of features and purposes. The two main types of...
Digital Marketing & Direct Mail Marketing
Combining Direct Mail Marketing with Digital Marketing can increase the success of your marketing campaigns by 25% or higher than mail drop alone. Using cross-media tactics results in greater exposure to your business by increasing traffic to your website and...
Increase your Facebook Engagement Rate Ranking
In your Facebook ads reporting (Ads Tab) you will see a column for Engagement Rate Ranking. The expected engagement rate calculates the likelihood that a person will click, react to, comment on, share or expand an ad. If your ads are Below Average on this metric you...
Google Showcase Shopping Ads
Google is often the first place shoppers go to find a new brand or discover a new product. Help people discover your brand and products with Showcase Shopping ads. These ads are more likely to show when people search for more general terms rather than for a specific...
COVID-19: How To Revise Your Strategic Plan
The pandemic of COVID-19 shook the world and took many businesses by surprise. Don’t be caught off guard again, having a strategic plan could have helped you save untold amounts of money, but let’s face it, no one was really prepared for what happened since the...
5 Marketing Tips & Trends – Christmas 2020
With COVID-19 causing mass-disruption, it's hard to know if that's how it's actually going to play out. Here are our 5 Marketing Tips & Trends for Christmas 2020: 1. start early. Don't put off developing your marketing strategy until it is too late. The ideal...
The 4 Golden Rules of Attention Marketing
Attention Marketing has evolved around the growth of social media and the internet. Consumer attention is waning and the media landscape is saturated. Now is the time to cut through the clutter of content noise and improve the quality of your customers lives. Value...