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Digital Marketing & Direct Mail Marketing

Digital Marketing & Direct Mail Marketing

by Tricia Dey-Twomey | Mar 18, 2021 | Advertising, Social Media

  Combining Direct Mail Marketing with Digital Marketing can increase the success of your marketing campaigns by 25% or higher than mail drop alone.   Using cross-media tactics results in greater exposure to your business by increasing traffic to your website and...
Increase your Facebook Engagement Rate Ranking

Increase your Facebook Engagement Rate Ranking

by Tricia Dey-Twomey | Feb 23, 2021 | Advertising, Social Media

In your Facebook ads reporting (Ads Tab) you will see a column for Engagement Rate Ranking. The expected engagement rate calculates the likelihood that a person will click, react to, comment on, share or expand an ad. If your ads are Below Average on this metric you...
Google Showcase Shopping Ads

Google Showcase Shopping Ads

by Tricia Dey-Twomey | Oct 29, 2020 | Google, Marketing & Business Development

Google is often the first place shoppers go to find a new brand or discover a new product.   Help people discover your brand and products with Showcase Shopping ads. These ads are more likely to show when people search for more general terms rather than for a specific...
COVID-19: How To Revise Your Strategic Plan

COVID-19: How To Revise Your Strategic Plan

by Tricia Dey-Twomey | Oct 16, 2020 | Marketing & Business Development

The pandemic of COVID-19 shook the world and took many businesses by surprise. Don’t be caught off guard again, having a strategic plan could have helped you save untold amounts of money, but let’s face it, no one was really prepared for what happened since the...

5 Marketing Tips & Trends – Christmas 2020

by Tricia Dey-Twomey | Sep 11, 2020 | Marketing & Business Development

With COVID-19 causing mass-disruption, it’s hard to know if that’s how it’s actually going to play out.  Here are our 5 Marketing Tips & Trends for Christmas 2020: 1. start early.  Don’t put off developing your marketing strategy until it...
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